Social Media Use and Consumption in Kenya

The Social Media Consumption in Kenya report highlights how Kenyans interact with social media,
their behaviors, and motivations. Social media and
new media have become a relevant issue in Kenya
in terms of communication, media consumption
and marketing in the last few years. The report is a
continuation of SIMElab’s desire to provide baseline
data on consumption of the new media by different
Kenyan communities. In an era where the digital
landscape is continuously evolving, few phenomena
have transformed the dynamics of communication
and interaction as profoundly as social media
platforms. The year 2021 witnessed an unprecedented
surge in the utilization of these platforms across
various demographics, reflecting a shift in the way
individuals engage, share, and consume information.
The insights captured in the SIMElab report provide a
comprehensive understanding of the intricate tapestry
of social media use and consumption in Kenya during
this pivotal time.